Netnographic
Research
Netnography is a contemporary and extremely useful research method. As more and more of us are turning to the Internet to share our experiences, views and opinions, researchers are provided with an easily accessible way of collecting data.
Upcoming Events
Netnocon25
May 28–30, 2025. Marseille ,France.
Digital Media Risks, Intensive Parenting, and Glocal Tensions: Public Discourse and Parents’ Experiences in Vietnam
University of Southern California, USA, November 7, 2024 | 9:00 am PST
ANR Webinar – 5
Eliciting Interactive Data
November 14th, 2024 at 9:30 am PST | 6:30 pm CET
More events ..
About ANR
Donation Campaign
Providing positive conference experiences for upcoming netnographic researchers is a key activity for the Association for Netnographic Research, and we need your help to continue to do it. In 2023 and 2024, we were able to obtain sponsorships to provide registration, accommodations, food, and gala dinner attendance to about 60 students at the Netnocon conferences. Students came from over 20 countries and a variety of academic disciplines. We appeal to our member community to please support our efforts to continue to provide this important opportunity to new scholars from around the world. Please consider giving what you can to help bring netnography students together and to this outstanding event. Any donation size will help! Please link to our Donorbox donation site to make a gift of any size to our 2025 Scholarship Recipient Campaign.
Thank you!
Membership
Netnographic researchers at all levels can benefit from the exclusive opportunities and resources made available to members of the Association for Netnographic Research (ANR).
A Global Community
Exclusive Benefits
- Online Resources
- Webinars and NetnoTalks
- Newsletter Access
- Insider Information
- Merchandise Offers
Netnographic Publications
Netnography publication transcends traditional research methods, immersing scholars in the dynamic environments of social media platforms, forums, gaming realms, and beyond. Here, we witness the formation of digital identities, the emergence of virtual subcultures, and the evolution of online discourse in real-time.
Join us as we navigate the ever-shifting currents of digital culture, charting new territories of knowledge and understanding. Through the lens of netnography, we embark on a journey of discovery, unlocking the secrets of the digital age one click at a time.
Hear from our ANR members
What I love about netnography is that it connects people across disciplines, so I couldn’t be more excited about ANR. I can’t wait to see how it will help connect netnographers across the world, provide support and reliable resources to ‘newbies’ and offer a platform for discussion and advancing netnography discourse.
Magda Marchowska-Raza (Ph.D.)
Lecturer in Digital Marketing
The University of Salford, UK
ANR is a warm and welcoming home base for all-level researchers. It is like a tight-knit group of curious-minded and enthusiastic netnographers from different parts of the world diving headfirst into the ocean of online cultures. And, we get together every year at Netnocon conference to learn while having fun!
Lena Cavusoglu (Ph.D.)
Assistant Professor of Marketing
Pacific University, US
Research Fellow
University of Southern California, US
Netnography transformed my career, teaching me to tell compelling stories, prioritize quality data, and empathize deeply with consumers. It gave me the tools to uncover transformative insights, not just data. I’m so grateful to ANR for creating a space for this essential, human-centered approach to research.
Nayeli Tusch
M.Sc. Consumer Science
Senior Director
Qualitative Research, Innovation & Experience
Spiegel Institut Mannheim GmbH, Germany
Netnography and the Future
