NetnoTalk pioneers a forum for scholars and practitioners to converge, exploring cutting-edge methodologies and trends in netnographic research. Through dynamic discussions and knowledge exchange, NetnoTalk fosters innovation and collaboration, propelling the field forward. It serves as a vital platform for disseminating insights and shaping the future of digital ethnography.

 December 04, 2025 | 9:00 am PST |  6:00 pm CET

Join Dr. Ania Rynarzewska for a NetnoTalk session exploring the covert dynamics of online review manipulation. Delve into the hidden reviewer networks that operate “in the dark” and learn how their tactics impact consumer trust and brand reputations in the digital age.

ANR members will automatically receive an invitation. If you are not a member, please register using the button below.

We’re thrilled to invite you to NetnoChat, a get-together designed to spark creativity, connection, and fun!

Oct 21, 2025 | TIme – 4:30 AM PDT / 1:30 PM CEST / 5:00 PM IST

Join us for a one-hour informal conversation where we’ll share experiences, struggles, and small wins, and remind each other that we belong here.

Note: ANR members will automatically receive an invitation. If you are not a member, please register using the button below.

Marseille, France hosted Netnocon 2025 from May 28-30, a global conference for netnography researchers. The theme, “Let’s Get Creative!”, marked the 10th anniversary of Robert V. Kozinets’ influential book, “Netnography: Redefined.” The event encouraged the integration of artistic expression with scientific inquiry. It invited presentations that creatively explored the intersections of art, popular culture, and technology in our digital worlds, continuing the tradition of fostering a global netnography community.

Channeling Leonardo da Vinci’s spirit, Netnocon 2024 propelled netnographers to explore the digital frontiers where science and culture converge, shaping a vision for our collective future. This forward-thinking conference paid homage to past, present, and future futurists while maintaining a sustainable and ethical footprint. Recognizing the rising stars of the field, Netnocon 2024 fostered dialogue amidst the rapid evolution of technology and research.  

The conference took place at Università Cattolica del Sacro Cuore in Milan. It was chaired by Professor Robert V. Kozinets and co-chaired by Professors Ulrike Gretzel, Rossella Gambetti, Aleksej Heinze, Silvia Biraghi, and Angela A. Beccanulli.

The goal of NETNOCON23 was to build bridges and supportive connections among the global community of netnographers. Although devoted to netnography, NETNOCON23 was open to significant contributions from all ethnographers studying social media or immersive technology, regardless of methodological inclination.

The inaugual Conference was held in Manchester at the University of Salford UK and was co-chaired by: Robert V. Kozinets, Ulrike Gretzel, Alex Fenton, Cristina Vasilica and Rossella Gambetti.