Upcoming Events
Netnocon
Netnocon25
May 28–30, 2025, Marseille, France
Netnocon25 aims to unite netnographers of all interests and experience levels to collectively explore futuristic themes at the digital frontiers of science and cultural understanding. Continuing last year’s emphasis on the field’s rising stars, Netnocon25 looks to them to carry the torch and invites all participants to envision our collective future. With rapid advancements in technology and research, the conference will focus not only on understanding how our diverse visions of the future shape our present but also on predicting how current trends will shape our tomorrow.
Netnotalks
NetnoTalk pioneers a forum for scholars and practitioners to converge, exploring cutting-edge methodologies and trends in netnographic research. Through dynamic discussions and knowledge exchange, NetnoTalk fosters innovation and collaboration, propelling the field forward. It serves as a vital platform for disseminating insights and shaping the future of digital ethnography.
Architecting virtual storefronts: how in-game shops are designed to encourage consumption
April 16, 2025 | 9:00 am PST | 6:00 pm CET
Unveiling the Hidden Costs of Play. Join Ms. Kamilla Knutsen Steinnes for a NetnoTalk series exploring how game developers strategically design in-game shops to maximize player spending. Discover how subtle design choices manipulate player behavior and explore the ethical considerations surrounding monetization in the gaming industry.
Netnochat
We’re thrilled to invite you to our very first NetnoChat, a 30-minute get-together designed to spark creativity, connection, and fun!
NetnoChat
March 25, 2025 | 9:00 am PST | 5:00 pm CET
Join us for an informal yet insightful chat where we’ll share tips, experiences, and collective wisdom in an interactive and playful environment. Expect engaging discussions, creative collaboration, and a chance to connect with fellow netnographers!
Past Events
Netnocon24
Channeling Leonardo da Vinci’s spirit, Netnocon 2024 propelled netnographers to explore the digital frontiers where science and culture converge, shaping a vision for our collective future. This forward-thinking conference paid homage to past, present, and future futurists while maintaining a sustainable and ethical footprint. Recognizing the rising stars of the field, Netnocon 2024 fostered dialogue amidst the rapid evolution of technology and research.
The conference took place at Università Cattolica del Sacro Cuore in Milan. It was chaired by Professor Robert V. Kozinets and co-chaired by Professors Ulrike Gretzel, Rossella Gambetti, Aleksej Heinze, Silvia Biraghi, and Angela A. Beccanulli.
Netnocon23
The goal of NETNOCON23 was to build bridges and supportive connections among the global community of netnographers. Although devoted to netnography, NETNOCON23 was open to significant contributions from all ethnographers studying social media or immersive technology, regardless of methodological inclination.
The inaugual Conference was held in Manchester at the University of Salford UK and was co-chaired by: Robert V. Kozinets, Ulrike Gretzel, Alex Fenton, Cristina Vasilica and Rossella Gambetti.
