Resources

Shared below is a repository of valuable resources, including conference proceedings and research publications, curated specifically for netnographers.

Our Featured Publications

Title	Type	Size	Link
Rich, Intimate and Immersive Using Netnography for Educational Research in an Age of Technoculture - Gambetti, R. C. & Kozinets, R. V. (2024)	pdf	784 KB	Download
Agentic Netnography - Gambetti, R. C., & Kozinets, R. V. (2022)	pdf	8 MB	Download
Everyday-Activism-An-AI-assisted-Netnography-of-a-Digital-Consumer-Movement-Kozinets-R.-V.-Seraj-Aksit-M.2024	pdf	2 MB	Download
Netnography-Evolved-New-Contexts-Scope-Procedures-and-Sensibilities-Kozinets-R.-V.-Gretzel-U.-2023	pdf	533 KB	Download
Chap-21-Qualitative-Social-Media-Methods-Netnography-in-the-Age-of-Technocultures-Kozinets-R.-V.-Gretzel-U.-2023	pdf	2 MB	Download
Netnography - Robert V. Kozinets and Ulrike Gretzel ( 2022 )	pdf	98 KB	Download
Dreaming about Travel: A Pinterest Netnography Ulrike Gretzel (2021)	pdf	353 KB	Download
How-Do-Platforms-Empower-Consumers-Insights-from-the-Affordances-and-Constraints-of-Reclame-Aqui-Kozinets-R.-V.-Ferreira-D.-A.-Chimenti-P.-2021	pdf	2 MB	Download
E-Tourism Research, Cultural Understanding, and Netnography - Robert V. Kozinets (2020)	pdf	213 KB	Download
Amazonian-Forests-and-Trees-Multiplicity-and-Objectivity-in-Studies-of-Online-Consumer-Generated-Ratings-and-Reviews-Kozinets-R.-V.-2016	pdf	947 KB	Download
Netnography-Redefined-Kozinets-R.-V.-2015	pdf	3 MB	Download